in post-structuralism know anything about media. Nothing whatever. These are figures that pre-date World War II in their thinking, they were untouched by media in the North American sense, in the kind of all-encompassing, total-immersion sense that we know it here, even the kinds of thinking that you get out of the so-called Frankfurt School, associated with Adorno, dates to the 1930s in Germany! It’s amazing to me! But right now if you go to any of the cutting edge campuses (supposedly), in this country, you will get mass media fed to you through a number of ridiculous sieves. You will get it either through pro- structuralism, you will get it through the Frankfurt